Be contrarian - and right - to "make the really big money". Catching a falling knife, requires you to go against the herd. You must be contrarian, and right to really generate a substantial return.
"You make the really big money in this world by unhooking from the market when everybody's happy, and nobody could think of anything that could ever go wrong, and everybody thinks that the trees are going to grow to the sky, and so you should sell up here. And then, the market collapses and nobody can think of anything that could ever go right again, and every stock price is devoid of any optimism at all, and that's a great time to buy. But to be [able to do] that you have to be a contrarian, and you have to be able to diverge from the crowd."
Being contrarian requires you to use what Howard Marks frequently refers to as "second-level thinking." In today's world, where information is instantaneously and universally available, second-level thinking means interpreting facts differently, thinking differently, and reacting differently.
"Everybody receives the same inputs. We [all] read the same newspaper [...] but some of us see the news and the prices as a buy signal, just when most people see the news and the prices as a sell signal, and vice versa. And you want to be in the minority. [You know,] there are three stages of a bull market. The first stage is when only a few unusually perceptive people believe that there could be some improvement. The second stage is when most people accept that improvement is actually taking place, and the third stage is when everybody and his brother believes that things can only get better. You make a lot of money if you buy in the first stage. You lose a lot of money if you buy in the last stage. You buy the same things as everyone else, but what matters is when you buy them and at what price."
We have said that contrarianism is an indispensable ingredient for investing success. However, we must not be contrarian just for the sake of it. There are thousands of investment professionals, who are usually - on average - right; thus, if we are to hold a contrarian view point with conviction, we must question our interpretation and views to make sure we are right. There is, after all, no prize for being contrarian and wrong - indeed, being contrarian and wrong yields nothing but punishment.
The past, the present and the future.
The past is a good indicator for the future. Cycles repeat themselves, and learning from past experiences is a good way to prepare yourself for future experiences; being able to effectively compare and contrast the present with the past enables us to make better decisions.
Mark Twain once said, "History doesn't repeat itself but it often rhymes".
As is almost always the case in the investment world, we must tread cautiously when we compare with the past. This is because our comparisons are often flawed. Firstly, the past can be viewed through an array of lenses, which makes it difficult to determine what really constitutes the past. Moreover, history only rhymes, and cycles cannot be counted upon; there is no such thing as market timing! Marks also makes a point of reminding new entrants into the investing world, that it has not been boom-crash all the way through; there may well be periods of low, steady growth, or even just stagnation.
Yet, there is little doubt, that a detailed, far-reaching study of the history of financial markets is likely to make everyone a better investor. It is also likely that past management decisions of a company are an indicator of forthcoming decisions.
Today is on the way to tomorrow. Businesses must survive this year before making it to the next. Thus, it is important to consider the ability of a business to navigate the present business environment; this may require financial ability, technological ability, or execution skills. Moreover, decisions today will affect the company's future; indeed, Jeff Bezos says that "[a quarter's results were] baked three years ago," so surely what a company is doing today could also be a pretty good indicator of where it might be three years later!
Investors can't escape dealing with the future. This is because what you are willing to pay for a business today is a function of what you think its earnings will be in the future. However, the future is inherently uncertain, and so people's opinions of the future change continuously. These changes are reflected in asset prices. This is what allows contrarian investors to generate returns.
Building an investment team.
In Pioneering Portfolio Management, David Swenson says that investing requires “a rich understanding of human psychology, a reasonable appreciation of financial theory, a deep awareness of history, and a broad exposure to current events”. Thus, investing is a challenging, interdisciplinary field.
"Hire rational grown-ups with a long-term orientation. [As a contrarian investor] you only really make money in downturns. That is less than 20% of the time."
Consequently you need partners who possess integrity, and an ability to "[grind] it out". You need people who are curious, investigative, and contrarian. And of course, you need people who are extremely patient and humble.
The future of the investing world
Passive Investing dominates. In recent years, low cost ETFs have gained in popularity. This is likely the result of three things. Firstly, these funds have low costs. Second, actively managed funds can be mismanaged. And, third, during the long economic recovery after the financial crisis, alternative asset managers have struggled to generate alpha. This has two particularly significant implications. Firstly, asset managers are being forced to be more competitive on price. Secondly, asset managers with poor performance are being eliminated from the industry. Thus, this is a relatively 'tough' time for asset managers, who previously received extremely high compensation. Whilst it is unlikely that the active asset management industry will return to its glory days, I believe it is possible that alternative strategies will come back into favour following a downturn.
Investing requires skill - but also luck. As larger numbers of skilled asset managers have entered the field, the market has become more efficient. This - coupled with the low interest rate environment [in the US] - has produced a low return world. In addition, owing to the paradox of skill (Success Equation, Micael Mauboussin), luck has become a more important determinant of returns.
Fear not for there is hope. Whilst asset management is harder, and perhaps not as financially rewarding as it used to be, it remains an intellectually stimulating field, which continues to reward its successful players handsomely. Indeed, it is also possible that in light of the aforementioned challenges, people will seek alternative opportunities and careers. This will only increase the opportunity available to those who continue to seek stakes in high quality, well run businesses which are available at a (discount to) fair value.